SERVICE / AI ASSISTANTS
Assistants that qualify,not chatbots that deflect
Most support bots exist to stop people reaching you. These exist to find the ones worth reaching. They answer real product questions, work out who is serious, and hand sales a briefed conversation.
THE GAP
Interest goes coldin the gap betweenclick and call
01 / SYMPTOM
Interest dies overnight
Someone lands on your site at eleven at night with a specific question. Your form asks for their name and their budget. They leave.
SIGNAL: after-hours traffic with near-zero form completion.
02 / COST
Reps start from zero
The next morning a rep opens a lead with no context and starts from zero. Half of these were never going to buy, and nobody knew which half.
SIGNAL: first calls are spent re-asking basic questions.
03 / THE ANGLE
Routing, not staffing
The gap is not a staffing problem. It is a routing problem. The question was there, the timing was there, and nothing caught it.
FIX: answer and qualify inside the visit, hand over with context.
THE GAP
Interest goes coldin the gap betweenclick and call
- 01Interest dies overnight
SYMPTOM
- 02Reps start from zero
COST
- 03Routing, not staffing
THE ANGLE
01 / SYMPTOM
THE GAP
Interest dies overnight
Someone lands on your site at eleven at night with a specific question. Your form asks for their name and their budget. They leave.
SIGNAL: after-hours traffic with near-zero form completion.
WHAT WE BUILD
Four things the assistantactually does
Answers from your material
It works from your docs, pricing and product pages, not from general knowledge. If it does not know, it says so and routes the person.
Qualifies in conversation
It asks what a good rep would ask, in the order a person will actually answer, and stops when it has enough.
Hands over with context
Sales receives the transcript, the summary and the reason this person matters, in the tool they already use.
Reports what it heard
Recurring questions and objections come back as a list you can act on, which usually changes the site before it changes the product.
WHERE THIS SITS
One stage of the system,not a standalone product
- SEO and organic growth
- AI assistants
- Lead generation
- SEO and organic growth
- AI assistants
- Lead generation
An assistant with nothing feeding it is a widget. It can only qualify the people who already arrived, so its value is capped by whatever is bringing them. That is why we usually pair it with either organic search or paid demand, and why the conversation about traffic comes before the conversation about the assistant.
WHAT YOU GET
Concretely, at the end
The deployed assistant on your site
The knowledge base it works from, in a format you own
Handover wired into your CRM
A qualification rubric you agreed to, written down
A monthly digest of what people asked
- AI assistant platform
- Language model provider
- First-party reporting
- Search Console
- Client-owned CRM
HOW IT RUNS
From scope to live
[WEEK 1]
Scope and rubric
We agree what a qualified conversation looks like and write the rubric down before anything is built.
[WEEKS 2-3]
Knowledge base and first version
Your material becomes a knowledge base, and the first version runs behind a password so you can break it privately.
[WEEK 4]
Live on one page, watched closely
It goes live on a single page. We read transcripts daily and fix what it gets wrong.
[ONGOING]
Tuning from real transcripts
Refusals, misses and repeated questions drive the changes. Nothing is tuned on guesswork.
QUESTIONS
Asked before every build
NEXT STEP
Let us look at whatyour inbound is doing now
Thirty minutes on your current setup: where people arrive, what they ask, and where the conversation stops.
No deck, no pitch, you leave with a plan