Question 1

Do we have to buy all three stages?

Accepted Answer

No. Most engagements start with one stage, usually the one that is leaking. The other two are only worth starting once the first is producing something for them to act on.

Question 2

How do you decide which stage to start with?

Accepted Answer

By where the drop happens. Nobody arriving is a search problem. People arriving and leaving without asking is an assistant and conversion problem. Enquiries arriving that sales will not work is a targeting and qualification problem. If more than one is true, we start upstream, because fixing conversion on traffic you do not have changes nothing.

Question 3

What is the smallest sensible engagement?

Accepted Answer

A scoped diagnostic: we look at what you have, where it drops off, and what a qualified lead means to your sales team, then write it down. It is deliberately small so you can stop after it with something useful in hand.

Question 4

Do you work with companies outside Hong Kong?

Accepted Answer

Yes. The work is remote and the company is registered in Hong Kong. Meetings are scheduled around your timezone, and everything we produce is written rather than delivered only in a call.

Question 5

Who should not hire you?

Accepted Answer

Anyone who needs raw lead volume regardless of quality, anyone who wants rankings reported as the outcome, and anyone who has already decided the channel and wants an operator rather than a diagnosis.

Question 6

Do you do web development?

Accepted Answer

We build what the system needs: pages, forms, assistant integrations, tracking and the handover into your CRM. We do not take on unrelated product development.

Question 7

What happens on the first call?

Accepted Answer

Thirty minutes. You describe what you have now and where it stops working, we ask about the sales conversation on the other end, and you leave with our read on which stage to touch first, including when that stage is not one of ours.

Question 8

Who will we actually be working with?

Accepted Answer

The person who scopes the work stays on delivery. Specialists are brought in when the brief needs one, and you are told who and for what before they start.

Question 9

How often do we meet?

Accepted Answer

A short working check-in during build, then one monthly review with the same numbers in the same format. Anything urgent goes by email rather than waiting for a meeting.

Question 10

What do you need from us?

Accepted Answer

Access to the site, analytics and search data, one person who can answer product questions within a working day, and a decision-maker present at the scoping call. Without those the work slows down immediately.

Question 11

How do you handle changes mid-engagement?

Accepted Answer

The scope names what we are building and the measurement plan for it. When something changes, we re-state both in writing before the work moves, so there is never a silent expansion.

Question 12

Who owns the accounts and data?

Accepted Answer

You do. Analytics, search, ad accounts, the CRM, the assistant knowledge base and the content are created under your ownership wherever the platform allows it. We work as a user in your accounts, not as the owner of them.

Question 13

Where do enquiries land?

Accepted Answer

In one place with one set of fields, in your CRM or a system you control. Every stage writes into the same shape, which is what makes the monthly numbers comparable.

Question 14

What tooling do you use?

Accepted Answer

An assistant platform and a language model provider for conversational work, Search Console and first-party reporting for measurement, and your CRM for lead handover. The stack is named openly at scoping rather than treated as a trade secret.

Question 15

How is our data handled?

Accepted Answer

Lead and contact data is processed on infrastructure located in Germany, access is limited to the people doing the work, and the details are set out in the privacy policy including retention and the providers involved.

Question 16

Do you train models on our data?

Accepted Answer

No. Your documents are used to answer your visitors' questions inside your assistant. They are not used to build anything for another client.

Question 17

How is the work priced?

Accepted Answer

By engagement model rather than by hour: a fixed-scope diagnostic, a fixed-scope build, or a monthly retainer for stages that are genuinely ongoing. The pricing page sets out what drives the number in each case.

Question 18

Is there a minimum commitment?

Accepted Answer

The diagnostic has none. Build work is scoped to a defined deliverable. Retainers run month to month with notice, because a retainer that has to be enforced is not working anyway.

Question 19

What happens if it does not work?

Accepted Answer

The monthly review is where that surfaces, with the numbers agreed at scoping. If a stage is not producing and we cannot say why, we say so and either change the approach or recommend stopping it.

Question 20

What happens when we stop?

Accepted Answer

You keep the accounts, the data, the knowledge base, the pages and the documentation. There is no proprietary layer to unwind and no export to request.

Question 21

Do you sign an NDA?

Accepted Answer

Yes, before anything commercially sensitive is shared. Terms and conditions for the engagement itself are on the terms page.

Question 22

What do you report on?

Accepted Answer

Qualified conversations and what produced them: non-brand organic sessions that reach a form, the share of assistant conversations that become qualified leads, and cost per qualified conversation for paid and outbound. Volume metrics appear as context, never as the outcome.

Question 23

What counts as a qualified lead?

Accepted Answer

Whatever you and your sales team define at scoping, written down before anything is built. It is the single definition every stage reports against, which is the only reason the numbers can be compared at all.

Question 24

Which metrics do you deliberately ignore?

Accepted Answer

Impressions, average position, follower counts, session duration and anything else that moves without pipeline moving. They are diagnostic at best and are never presented as results.

Question 25

Will you show us other clients' results?

Accepted Answer

No. We are a new company and will not present numbers we did not produce. Where an external benchmark informs a decision, it is cited with its source and dated, and labelled as not ours.

Everything buyers askbefore the first call

What we take on

How the work runs

Ownership, data and stack

Contracts, billing and exit

What gets measured

A question that is notanswered on this page

Everything buyers askbefore the first call

What we take on

Do we have to buy all three stages?-

How do you decide which stage to start with?+

What is the smallest sensible engagement?+

Do you work with companies outside Hong Kong?+

Who should not hire you?+

Do you do web development?+

How the work runs

What happens on the first call?-

Who will we actually be working with?+

How often do we meet?+

What do you need from us?+

How do you handle changes mid-engagement?+

Ownership, data and stack

Who owns the accounts and data?-

Where do enquiries land?+

What tooling do you use?+

How is our data handled?+

Do you train models on our data?+

Contracts, billing and exit

How is the work priced?-

Is there a minimum commitment?+

What happens if it does not work?+

What happens when we stop?+

Do you sign an NDA?+

What gets measured

What do you report on?-

What counts as a qualified lead?+

Which metrics do you deliberately ignore?+

Will you show us other clients' results?+

A question that is notanswered on this page